The Pod Family of Business
Cari Schindler Design
Branding, Brand Guide, Signage, Org Architecture, Logo Design, Strategy, Marketing
The Pod Family of Businesses represents three distinct businesses under one umbrella. A pre-school, a childcare facility, family friendly coworking, maker spaces, and event spaces all come together as three businesses under one brand.
The origins of the logo started with an illustration created by a friend of one of the co-founders, back when the brand was just one business. As the business evolved, I was hired to rework the logo and build a visual identity around it. From advertising to large scale signage, I designed the brand to fit flexibly into any facet of the business. I also provided ongoing marketing strategy and brand consultation to help the business grow and become profitable. Then, when the business expanded from one to three, I expanded the identity system, the brand guide and the design resources to encompass a broad menu of services across three separate locations and empower a whole team of owners and employees to continue growing this amazing family of businesses.
Together, we took a complicated, evolving, small business merger and built it into an inclusive brand that gathers and empowers a thriving community of families and business owners.