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The Pod Family of Business


Cari Schindler Design


Branding, Brand Guide, Signage, Org Architecture, Logo Design, Strategy, Marketing

The Pod Family of Businesses represents three distinct businesses under one umbrella. A pre-school, a childcare facility, family friendly coworking, maker spaces, and event spaces all come together as three businesses under one brand.

The origins of the logo started with an illustration created by a friend of one of the co-founders, back when the brand was just one business. As the business evolved, I was hired to rework the logo and build a visual identity around it. From advertising to large scale signage, I designed the brand to fit flexibly into any facet of the business. I also provided ongoing marketing strategy and brand consultation to help the business grow and become profitable. Then, when the business expanded from one to three, I expanded the identity system, the brand guide and the design resources to encompass a broad menu of services across three separate locations and empower a whole team of owners and employees to continue growing this amazing family of businesses.

Together, we took a complicated, evolving, small business merger and built it into an inclusive brand that gathers and empowers a thriving community of families and business owners.

""We asked Cari Schindler to guide us through our rebrand, contribute her personal touch and bring our vision to life. Having worked with her on projects prior, we were confident in her skill and ability, but she blew us away. She is fun and easy to work with while also being professional, timely and dependable. The brand guide we were given, complete with 3 logos, color schemes, messaging and more, made our job so much easier as we quickly picked paint and decor colors, ordered business cards and put together signage and marketing materials. She saw each of our businesses individually and gave them a unique brand of their own, but also a cohesiveness and flow from business to business. It was exactly what we needed and we couldn't have imagined going a different route. We are forever clients of Cari Schindler Design"

- Kayla Schroader and Natasha Howell, Co-Owners and Operators
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