Salt + Sprig

Expanding from a successful children’s accessory brand into a three-prong business model, the owner and founder of Salt + Sprig hired me to provide design and brand consulting services. Salt + Sprig creates beautiful, one-of-a-kind, textile goods and wares using natural fibers and premium botanical dyes. Small batches and slow processing mean every item from Salt + Sprig has been carefully and lovingly crafted to the highest standards of quality and sustainability. The brand is delicate, deliberate, and beautiful.

I worked with the founder to select a name, determine the audience and unique value proposition. I then crafted a logo, brand identity, and brand design guide to help the business grow and establish itself without interrupting the successful parent company or sister business.